After digitizing the contents of thousands of old books and finding a way to make money from the project, Google has now set its sights on old magazines.  Thousands of magazines have been digitized and indexed and can currently be searched using Google's "find a book" search function.  Eventually, magazine search results will be made available via the standard Google search. This is a worthwhile project and a very valuable service for people doing certain types of research, or who like me are simply fascinated by the exploration of vintage material.  However, as with many Google endeavors, it should also prove profitable and sustainable for all parties involved.  Google will link to the magazine copyright holder's current site where users will presumably, on occasion, click on ads residing there.   Google will share in some of the advertising profit for leading users to the site. It is important for researchers to understand that much of the periodical content available online is part of the invisible web that cannot be found by Google or viewed for free.  Fortunately for Poly users, the library subscribes to many databases featuring full text content that is not available for free on the web.  Many of the journals, magazines and newspapers go back to the 19th century.  Try a search using ProQuest Historical Newspapers or American Periodicals Series Online 1740-1900 if you want to experiment.